About Matthew

Hello! My name is Matthew (Matt Scherger is a different person). ​

 

My background is in journalism, non-fiction narrative writing, and corporate outreach and strategy. If it sounds like those 3 things have very little in common; you'd be more right than wrong. Nonetheless, throughout my career I've used these experiences and training to perfect a skill I believe is sorely under-represented in today's writing landscape: Writing reader-centric content.

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But isn't all written content meant to be focused on the reader? Sadly, when many people sit down to write something, they write with themselves in mind. But if you really want to connect with your audience, you need to focus intently on them throughout the writing process, from the very beginning. Whether you're pitching a new product through a newsletter or just trying to inform people of a new research study via Twitter thread, I can help you authentically connect with your audience. 

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